Role: UX & Web Designer
Overview
New Knowledge LLC, a New York tutoring service, needed a modern website with better branding and easier booking. Their outdated site had navigation issues and inconsistent design, creating a frustrating user experience.
As the UX & Web Designer, I revamped their WordPress site for stronger branding, improved usability, and seamless client interactions.
The Challenge
The original website suffered from:
- Inconsistent branding and typography
- Difficult navigation and outdated links
- Low-quality images and formatting issues
- Need for clear appointment scheduling and online payments
These issues weakened the company’s professional image and created unnecessary friction for users.
The Solution
- Unified branding with consistent fonts and colors
- Improved navigation for better usability
- High-quality images, logos, and text contrast
- Clear, concise website copy for better engagement
- Fixed broken links, formatting errors, and favicon
Before
After
Results & Key Takeaways
- Stronger brand identity with a polished, professional look
- Improved usability, making it easier for clients to schedule sessions
- Better content clarity with concise, engaging copy
This project strengthened my skills in WordPress, branding, accessibility, and client collaboration.